Rachel Ray launched Yum-O! in 2006 to help empower kids and their families develope a healthy relationship with food and cooking. The non-profit organization focuses on three key steps: Cook, Feed, Fund.
According to the Yum-O website Rachel Ray had this to say about the Cook part of the program, “We want to get parents and kids cooking healthier breakfasts, lunches, lunchboxes and dinners and we want to make food fun, fast and affordable for American families. Our goal is to get great recipes out there and to listen to parents’ and kids’ concerns about health and nutrition, and what their kids are eating both at school and at home. We want to get people really excited about getting food into our kids. The challenge I’ve heard from a lot of parents is that it’s a time and a finance issue. They just don’t really believe they can make good food fast, but they can by taking help from the store. It’s just a matter of getting information and recipes out there so that kids can learn to cook for themselves and help Mom and Dad get dinner on the table.”
Once the “Cook” part of the program is learned, explored (interactive web items help!), and utilized, the focus turns to Feed and Fund. “Feed” is all about feeding the hungry. Yum-O’s partnership with Share Our Strength (SOS) helps to raise awareness about the hunger issues in the U.S. and works to complete special projects that address the issue of hunger in America. The “Fund” part of Yum-O! focuses on giving back via education and scholarship programs.
Learn more about eating healthy right at home by checking out Rachel Ray’s Yum-O!